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Bankruptcy of famous British chef Jamie Oliver’s restaurants

The famous British chef Jamie Oliver announced Tuesday the bankruptcy of his restaurants in the United Kingdom, resulting in the immediate suppression of a thousand jobs.

Most of the establishments concerned belong to its Jamie’s Italian chain launched in 2008 and are present mainly in big cities, especially in London.

“I’m devastated by the bankruptcy of our restaurants in the UK,” said the chef on Twitter, who helped popularize British cuisine around the world after gaining fame in his home country about 20 years ago. years.

KPMG was appointed as the director of the 25 restaurants involved and issued a press release shortly after announcing that 22 of them had immediately closed down.

“Unfortunately, these closures lead to the dismissal of around 1,000 employees” out of the 1,300 out of 25, KPMG said. However, Jamie Oliver’s restaurants abroad are not affected, he said.

“Business conditions in the restaurant industry are the toughest I’ve ever had in the UK,” said Will Wright, a director of KPMG.

Restaurant managers Jamie Oliver have worked tirelessly to stabilize the business despite rising costs and reduced consumer confidence. But they failed to secure the “new investments” that had become necessary to respond to a liquidity crisis, Wright said.

This announcement is a shock to the public in the UK where Jamie Oliver is a personality in the world of cooking, known for having published many books and appeared on many television shows.

Union Unite responded by noting that “the current economic uncertainty is not helping the restaurant sector.” But he added that Jamie Oliver was probably lost in a strategy of “expansionism too fast”.

With his faux rock star looks, Jamie Oliver has helped dust off the image of British cuisine, but his establishments have accumulated setbacks in recent years in a sector of ultra-competitive catering.

At the beginning of 2017, the famous chef had already announced the closure of six establishments of his chain Jamie’s Italian in the United Kingdom, blaming at the time the Brexit which increased the price of the ingredients used to concoct his Italian dishes. He had also recently closed several of the establishments in his chain Barbecoa specialized in grilling.

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